February saw the largest event of the fashion world take place in the biggest fashion capitals of the world. Fashion Week 2013 showcased the best of the best as the fashion powerhouses of the world graced the catwalk with their Spring collections.
The bi-annual event is held in many cities but the most prominent “Fashion Weeks” are held in the fashion capitals of the world: London, Paris, Milan and New York. The event is presented as a series of runway shows, spanning the space of a week. The event takes place for interested buyers and, perhaps most importantly, as a means of communicating the trends of the season. For each city involved, a Fashion Week takes place. As mentioned before, the fashion capitals are the major hosts of the renowned event but other cities worldwide also host the event. Other cities involved include Copenhagen, Johannesburg and Tokyo. During Fashion Week, fashion designers or houses present a runway show in which their collection is exhibited. Many designers like to think of their fashion as art, and like an art exhibition, Fashion Week is the largest and best possible platform on which the designers can present their art.
Fashion week is usually held in advance of the upcoming season. This allows the media and buyers chance to preview, critique and purchase the designs for the following season. Fashion Week is also used as a platform by the larger and renowned fashion designers in which they showcase their latest innovations in clothing designs. All the different collections viewed at the event are usually covered by many fashion magazines and some newspapers. While the more avant-garde design sare covered in high fashion magazines like Vogue. As with all art, fashion is susceptible to critique. As well as being the highest platform a designer has to showcase their art, Fashion Week is also the platform on which designers are made famous.
The very first fashion week was held in 1943 in New York City, in the United States. The event was meant to distract from French fashion during the Second World War. Workers in the fashion industry were unable to travel to Paris as it was war-time. The designer Eleanor Lambert, a central figure in American fashion, organised what she called “Press Week.” Its purpose was to showcase American designers to Fashion Journalists. American designers had, before this, been ignored as it was widely perceived that they drew on the French for inspiration. Lambert’s “Press Week” was a success, so much that Vogue, a magazine that had previously only had french designers on its pages, diversified and included the Americans.
Fashion Week has gone on to become the biggest fashion event in the world.
Tune in tomorrow for the best trends to look out for in the upcoming season.